今天我們只講一個網站制作層面，不講經營層面。到底需要哪幾方人員的配合我們才能做出一個優秀的網站呢？首先給大家定義一下優秀的網站，第一是能符合搜索引擎優化的。第二是能讓用戶賞心悅目的。第三是能帶來交易的。對于中小企業網站來說能做到這三點足可以說是一個優秀的網站了，像這類網站我們一般管它叫營銷型網站。
Today we speak only a web site production level, management level and does not speak the. What need to cooperate with which people can we make a good website? Firstly, to define outstanding website, the first is to conform to the search engine optimization. The second is to allow the user to pleasing. Third is to bring the transaction. For small and medium-sized enterprises website can do this three foot can be said to be an excellent web site, like this kind of site we usually call it marketing website.
 
其實我感覺很多老板包括很多建站公司都不怎么明白什么叫營銷型網站和企業官網。營銷型網站是能帶來交易的，而企業官網是展示文化的。比如你去看聯想，海爾，華為的網站，標準的一屏半，這種網站不承擔銷售的任務，只是展示一些企業文化，發布一些企業新聞或者新品上市，這些功能我們管它叫企業官方網站。
In fact, I feel many bosses including many site didn't understand what is marketing website and the enterprise website. Marketing type website can bring about trading, enterprise website is the display of culture. For example, you look at Lenovo, Haier, Huawei website, a screen semi standard, this site does not bear the sales task, just show some of the enterprise culture, the release of some enterprise news or new listing, these functions we call it enterprise official website.

當然我們需要做的是能賺錢的，能產生交易的，能一看就能讓用戶心動的營銷型網站。我們首先要定義清楚什么是營銷型網站我們才知道要哪些人員參與制作。首先要高端大氣上檔次，所以美工是必須的，但作為這個網站的操作者SEOer你必須要站在營銷的角度上考慮這些問題。你是需要協調這所有的人的，所以SEO網站優化人員必須要有產品經理的思維哈。
Of course we need to do is to make money, can produce trade, can can see marketing website allows users to Heartbeat. We first have to define clearly what is the marketing type site we know what the personnel involved in the production of. First of all to high-end atmospheric grade, so art is a must, but the operator SEOer as the site you have to stand to consider these issues in the marketing point of view. You need to coordinate all the people, so the SEO website optimization personnel must have a product manager thought ha.
營銷型網站其實并非在營銷性上，而是在需求上。需求才是剛性的，而營銷只是錦上添花的東西。你先要研究你的產品，研究你的用戶，你的競爭對手，你的行業。一般SEO人員很難有這個本事，一般客服懂客戶，產品制作者懂產品，老板懂行業和競爭對手，包括也懂產品和客戶。一般老板都沒時間或者時間少，有些問題只能問業務（客服）或者產品的制作者。
Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.

然后根據這個產品的需求的重要度從上而下的進行排版，所以SEOer一定要會畫草圖。當你獲取了產品知識以及客戶需求的時候你就畫草圖進行布局，然后交給美工，美工做完之后就是程序員的事了，至少百度站長平臺里那些明確說到的因素不能扣分，代碼要精簡，打開速度要快，能壓縮的最好壓縮，頁面過長就采用延時加載等等這些細節都要跟網站制作者說清楚，因為很多做網站的人都不懂SEO，當然如果遇到一個很懂SEO的人那你就可以省很多口水了。
Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
 

這些事情都做完之后一般就是你和你老板共同完善網站的細節，一般我發現老板都是很懂營銷的，而且它除了SEO之外美工和代碼空間之外，它懂所有的東西。只有一個懂產品，懂客戶，懂競爭對手的，懂行業的人才能做出一個優秀的網站。甚至可以做出一個在同行中最優秀的網站出來。
After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.

這點我在現在這家公司感觸特別深刻，我們老板對這塊很重視。在剛開始做網站的時候我們想參考一下同行的，居然沒發現一個看的上眼的。后來就在風格和美工方面參考了一下其它行業我們看到好的網站。后來的排版和文案包括營銷性的標題都是我們老板親自想出來的。這個網站歷時一個月都沒有做出來，當然期間也因為老板忙耽誤了些時間。但這個網站真的就是這個行業里不管是美工還是營銷性需求我相信都是做的最好的。
I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.

當然這一切都是基于我們理性的判斷，市場和用戶的需求是不斷變的。后期我們手里有了數據之后，因為我們不光做SEO，也做競價的。手里有了數據之后我們還會不斷進行改善，比如通過熱力圖，通過用戶的瀏覽軌跡來不斷改進我們的網站。這又說到網站經營去了，在這里說這么一嘴是想告訴大家網站是需要與時俱進的，而不是我看到很多網站一做出來就是這個樣子，此后從來就沒改變過，真不知道這樣的網站哪來競爭力。
Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.

最后總結一下一個優秀的網站需要哪些人的配合：
Finally with an excellent website needs what people:

第一是美工，最好是有設計思維的美工，這樣你會避免很多腦細胞死亡去幫它找素材。
The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.

第二要找到懂產品的人。
Second to find people who understand the product.

第三懂客戶的人，客服或者業務。第四懂競爭對手和行業的人，一般這活只有老板才能做的到。
Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.

第五，網站制作者，最好是懂SEO的人。
Fifth, web producer, who is the best person SEO.

而SEOer就是需要去協調這些人的人，這些東西你不需要全懂，但你一定要能有判斷好壞的能力。這不禁又讓我想到SEO不容易，真是操著CEO的心，拿著賣白菜的工資，向SEOer致敬。希望大家看完這篇文章之后對制作一個優秀的網站有一個方向，而不是一股腦兒把網站建立這事全權交給網絡公司。
And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.