網站內容是一個網站建設的核心與靈魂。設計再漂亮，功能再強大，若無好的內容，只是虛有其表。而設計較差，功能落后，但通過好的內容而人氣火爆的網站，比比皆是。當然并不是說設計與功能不重要，畢竟人靠衣裝，但人更需要內涵與獨特的品質，網站也是如此。
Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.

網站內容是一個營銷型網站建設的靈魂，一切的核心。因此必需與網站的自身定位保持完全一致，網站定位方向決定了內容方向。而網站內容規劃又決定了整個網站的框架結構，網站的欄目與內容板塊開通。包括產品與服務項目策劃都需要圍繞網站內容而進行。
Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.

而現在，互聯網競爭激烈，想要超過眾多競爭對手，光靠模仿已經很難成功。只有內容做得好，內容做的有特點，內容做得讓用戶喜歡，才有可能脫穎而出。內容大眾化只能越來越歸于平庸，獨特的價值才能成就一個網站的非凡。當然，網站決不是為了追獨特而非要與眾不同，而是在真正理解用戶需求的基礎上進行創新，滿足用戶需求的差異化才是有必要的，不然一切個性都成了畫蛇添足。
And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.

因此，確定網站內容的原則：
Therefore, the principle of determining content:

1，內容是否與網站定位一致。
The content is consistent with the site location.

在網站內容規劃中最容易犯的一個錯誤就是什么都想抓，卻什么也沒抓住。而這個錯誤的最大原因通常是網站定位不明確導致。但即使在網站定位已經很明確的情況下，網站內容規劃依然會出現這種錯誤。特別是在網站發展初期，貪多而不精不專，是導致很多網站內容失去競爭力最大的原因之一。因此網站內容規劃中，必需要先不斷的做減法，只要是與網站核心定位不相關的內容都堅決減掉，不要為了芝麻而丟了西瓜。
An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.

所以，在確定內容主體的時候一定要與網站定位保持一致，一定要懂得有舍才有得。等你的網站發展成熟穩定，確實西瓜不會丟了后，可以再開始圍繞核心服務去一步步打造完整的產業鏈。夢想一開始就建立一個帝國，只會讓自己迷失在一個小胡同里。
So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.

2，內容是否滿足用戶需求。
The content is to meet the needs of users.

用戶需求也與網站定位相關，網站定位決定了網站面向哪一類用戶群體。只有先知道了網站面向哪一類用戶，才能有針對性的為用戶提供內容。所以網站內容是需要同時滿足網站定位與用戶需求的，而嚴格上來說，這并不沖突。而如果你發現你的網站定位與用戶需求相沖突了，那網站內容仍需以滿足用戶需求為先，相應的網站定位也需要反醒。而未被滿足的用戶需求才是最有潛力的市場，你的網站提供的產品能夠成功的機率也更高。
User demand is also associated with the site location, site positioning determines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.

3，內容是否具有競爭力。
The content is competitive.

這里的競爭力主要是講與現在存在的同類網站之間的競爭，如果你的網站內容與已經存在的其它網站內容大致相似，而其它網站已先入為主，則你很難成功。當然真正的行業競爭遠不只這么簡單，之前有專門做過一期行業五種力量的分析，影響行業的五種力量包括：供應商的力量，買家的力量，行業壁壘，新的競爭威脅以及可能出現的替代產品或服務的威脅。
The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.

因此網站內容的差別化是提升網站內容競爭力的一個關鍵，這也是為什么很多國家，企業，場所在宣傳的時候需要打出特色(不是特殊，哈哈！)服務的原因了。當然，再強調一遍，這里有一個誤區，就是并不是為了有特點而讓自己有特點，那叫做作。而是在理解滿足用戶真正需求的基礎上，推出特色服務。
So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.

4，考慮內容建設的成本。
Consider the content of construction cost.

理想豐滿，現實骨感，內容建設成本是一個不容忽視的問題。內容來源不僅僅是SEO優化，也是網站運營中最大的難題。內容建設的難度主要在兩個方面：一是更新不容易，二是保證質量不容易。如果網站長時間不更新，很難讓用戶回頭，對搜索引擎優化也不好。但就算你能保持更新，如果文章質量過差，原創不多，那也不行。如果你網站定位的是一些專業領域，那更需要能夠提供專業水準的文章。所以在選擇網站內容的時候，需要考慮將來更新是否困難，內容質量能否保證，成本是否過高，是否能夠調動用戶來創建內容等問題。
The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..

互聯網中的內容傳播速度飛快，也導致網站內容同質化越來越嚴重。如何同中求異，出奇而制勝，已成為網站內容規劃的關鍵。網頁紛紛雜雜，網民來來去去，如何讓網民只因在網頁群中多看你一眼，就再也忘不掉網頁的容顏，并想著偶然會有下一次再見，從此你就可以開始快樂的數錢。
Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.