其實這個話題在之前已經(jīng)有提到過一些方面，但是可能由于部分方面沒有重點標示出來或者沒有提及，在日常網(wǎng)站制作與客戶的溝通之中，仍然有一些問題存在著的。不但影響到了網(wǎng)站建設(shè)的進度，同時也影響到了建站公司與客戶之間的關(guān)系。為了讓客戶更清楚整個網(wǎng)站建設(shè)的過程，筆者在這里再補充說明一下。至于更多本文中沒有提到的關(guān)于網(wǎng)站建設(shè)的疑問和解答。
In fact, this topic before has been mentioned in some aspects, but may be due in part to have no marked emphasis or not mentioned, in the making and customer daily web communication, there are still some problems exist. Not only affects the website construction progress, but also affect the relationship between the site of the company and customers. In order to allow customers to more clearly the whole process of website construction, the author then add here. As for the more this paper without question and answer questions about the website construction mentioned.

一、網(wǎng)站建設(shè)到底是什么(What is the website construction)

很多人做網(wǎng)站的初衷無非有幾種，一種是看到電商的收入實在是太誘人了，想自己從中分一杯羹；一種是看到同行或者某個熟悉的伙伴從網(wǎng)上獲得了更多的客戶與訂單，自己也希望能夠拓寬營銷渠道；一種就是覺得互聯(lián)網(wǎng)是時代的產(chǎn)物，要跟得上時代，就應(yīng)該擁有自己的網(wǎng)站；還有一種就是純粹是為了給現(xiàn)有的客戶看的網(wǎng)站，或者便于企業(yè)與客戶之間資料交流共享等。但無論出于什么目的，有一個共同的特點就是，對于網(wǎng)站建設(shè)，他們不是行家。這也就是為什么要請相關(guān)的建站公司幫忙做網(wǎng)站的原因。
A lot of people to the site of the original intention of nothing but there are several, one is to see the business income is too attractive, want to own a piece of a peer or; see a familiar partner from the Internet access to the customer and order more, they also hope to be able to expand marketing channels; one is that the Internet is a product of the times, want to keep up with the times, should have their own websites; another is purely to existing customers see website, or facilitate between the enterprise and the customer information exchange and sharing. But for whatever purpose, have a common characteristic is that, for the website construction, they are not experts. This is also why want to please help to the establishment of the company website.

那么，問題也隨之而來。很多客戶會發(fā)幾個自己覺得滿意的網(wǎng)站給建站公司參考，我要做成這個樣子，你說要多少錢。商談完網(wǎng)站完工之后，又會挑剔網(wǎng)站跟案例不一樣覺得建站公司沒有做到允諾過的事情。但實際上，網(wǎng)站建設(shè)是這樣的：
So, the attendant problems. Many customers will send a few feel satisfied with the site to the site of the company, I want to do like this, how much did you say. After the completion of negotiations over the site, and will pick on site with case do not think site company did not promised. But in fact, website construction is such:

A、網(wǎng)站建設(shè)公司其實就等同于一個房地產(chǎn)開發(fā)商，他將房子（網(wǎng)站）按你要求的形狀做好，同時為了房子（網(wǎng)站）不顯得空虛而更美觀會幫你做簡單的裝修（上傳產(chǎn)品圖片，文字資料等），這樣，一個網(wǎng)站就初步建設(shè)完成了；
Website construction company is equivalent to a real estate developer, he will house (website) according to your requirement shape well, and to the house (site) is not empty and more beautiful will help you to do simple decoration (text data upload product images, etc.), thus, a web site on the preliminary construction completed the;

B、房子（網(wǎng)站）更精細的裝修如所有產(chǎn)品圖片的上傳，所有公司新聞動態(tài)的編輯上傳等，建站公司通常來說不會負責(zé)，就如我們買房子，房地產(chǎn)開發(fā)商不會將房子布置得到我們拎包就可以入住的效果，如果要做到這樣的效果，你得另外付一筆裝修費（資料圖片編輯、整理及上傳的費用），因為這個過程也是需要時間和精力的，甚至?xí)锌蛻粢螅W(wǎng)站的資料不能直接復(fù)制別人的，我也沒有空，你得安排人幫我打電話聯(lián)系幾個供應(yīng)商，請他們將資料傳過來給你做網(wǎng)站！親，建站公司只是你的合作伙伴，他不是你的下屬員工，沒有義務(wù)去幫你做這些事情的；
The house (website) more refined decoration such as all product upload pictures, all dynamic News Edit upload, site of the company is usually not responsible, as we will not buy a house, real estate developers will house our bag would be in effect, if you want to do this, you must also pay a decoration (information photo editing, sorting and upload costs), because this process also requires time and effort, and even customer requirements, the website information can not be directly copying others, I don't have time, you have to arrange for someone to help me call a few suppliers, please they will coming to your site! Pro, site of the company is your partner, he is not your subordinates, no obligation to help you do these things;

C、網(wǎng)站后期的運行及效果。也有一些人在網(wǎng)站做完之后，發(fā)現(xiàn)網(wǎng)站并沒有給自己帶來預(yù)期的效果，譬如說客戶和訂單等。其實這個不應(yīng)該歸咎于建站公司沒有做好，而是網(wǎng)站建成之后，要通過網(wǎng)站獲得更多的客戶和訂單，我們還要對網(wǎng)站做一個優(yōu)化，譬如用戶在百度上輸入“廣州網(wǎng)站建設(shè)”，會出現(xiàn)超過1000個的網(wǎng)站，誰的網(wǎng)站做的好，誰的網(wǎng)站能夠排在用戶搜索后一眼就能看見的地方，跟網(wǎng)站本身的優(yōu)化有很大的關(guān)系。而關(guān)于優(yōu)化的方法，可以百度一下，會有非常多的文章告訴你要怎么做，要注意什么事項，在此就不再多說。
Operation and effect site later. There are some people in the website after website, discovery has not brought the expected results for yourself, for example the customer and order. In fact, this should not be attributed to the site of the company did not do a good job, but after the website, to gain more customers and orders through the website, we also make an optimization of the site, such as user input in Baidu "Guangzhou site construction", there will be more than 1000 sites, whose web site to do good, who web site to row can be easily spotted in the user search place, have a great relationship with the optimization of the site itself. The optimization method, can use Baidu search, there will be a lot of articles to tell you what to do, what item should notice, this is not to say.

總的來說，建議企業(yè)在決定做網(wǎng)站之前，首先弄清楚網(wǎng)站建設(shè)到底是個什么樣的東西，以避免日后與建站公司存在溝通上的誤會。
In general, suggestions for enterprises in the decision of the website before, first make clear what exactly is the construction site, in order to avoid future and existing misunderstanding on communication construction company.

二、如何確保網(wǎng)站做出來的效果如我們所期望的樣子
How to ensure that the website to make effect as we expected.

這個就純粹是企業(yè)與建站公司之間的溝通問題了。為什么在此要特別提出來，就是因為筆者發(fā)現(xiàn)，雖然在建站之前企業(yè)與建站公司都已經(jīng)有了溝通商議好網(wǎng)站的整體內(nèi)容和設(shè)計的要求，但是還會有同樣的問題產(chǎn)生。原因就是企業(yè)對網(wǎng)站整體風(fēng)格有要求，如“富麗堂皇”“金碧輝煌”等，但是按其要求的版面設(shè)計，很難搭配得出富麗堂皇的感覺來。建站公司給出專業(yè)的搭配方案，總覺得沒有達到要求的感覺，于是不斷的卡掉建站公司的方案，但是自己卻遲遲沒能給出好的方案來，于是事情就一直僵在那，拖的時間久了，便會覺得這個建站公司服務(wù)不好。但事實上，或者我們能夠有辦法解決這樣的問題。
This is purely a communication problem between the enterprise and the site of the company. Why would like to mention in particular, because I found that, although in the site before the enterprise and the site of the company have been communication negotiated overall website content and design requirements, but also have the same problem. Reason is the enterprise to the style of the whole website is required, such as "magnificent" beautiful decoration. "So, but according to the requirement of layout design, it is difficult to match the magnificent feeling. The site of the company scheme gives professional, always feel that do not meet the requirements of feeling, so the card out of the site of the company, but of their own but has not been able to give a good solution, so it has been frozen in that, dragged on for a long time, will think this site service is not good. But in fact, or we can have a solution to this problem.

第一種情況是，企業(yè)給出明確要求，建站公司完全按企業(yè)的要求來做網(wǎng)站。這是目前大多數(shù)建站公司所遵從的一個流程。這也是矛盾會出現(xiàn)最少的一種情況，企業(yè)明確整個網(wǎng)站的風(fēng)格、功能設(shè)置、特別要求，甚至包括網(wǎng)站的顏色，底紋使用哪一種，導(dǎo)航欄的設(shè)置及圖片展示的方式等等，建站公司完全按照企業(yè)的想法走，矛盾就會出現(xiàn)的比較少；
First, enterprises give clear requirements, the site of the company is completely according to business requirements and. This is a process to comply with most of the site of the company. This is also a contradiction will appear the least, clear the enterprise website style, function setting, special requirements, including colors, shading of which one to use, navigation bar set and the picture and so on, the site of the company is completely in accordance with the enterprise to go, contradictions appear less;

第二種情況就是，由企業(yè)提出要求，建站公司給出具體的建設(shè)方案，包括網(wǎng)站的色調(diào)搭配，欄目設(shè)置、圖片展示方式等，如果企業(yè)有特別的要求，也在建站之前提出溝通，如前文我們所提到的客戶所要求的“金碧輝煌”“富麗堂皇”的效果，因為本身這兩種效果就沒有確切的定義，只是一種感官上的認識，而建站公司設(shè)計的角度跟企業(yè)的角度不同，一個注重搭配，一個注重感覺，導(dǎo)致后面建站公司很多方案被卡掉也是意料之中的事情了。
Second is, by the enterprise requirements, site specific construction plan, including the site of tonal collocation, column setting, picture display mode, if the enterprise has special requirements, but also the communication in the site before, as previously mentioned customer required "beautiful decoration." "magnificent". The effect of these two kinds of effects, because no precise definition, just a sense of understanding, and the site of the company is the design point of view with enterprises from different perspectives, with a focus on collocation, an emphasis on feeling, cause behind the site of the company many schemes have been lost card is expected.

因而說，網(wǎng)站最終效果跟我們所期望的是否一樣，這其中企業(yè)與建站公司的溝通真的很重要。就如我們做任何事情一樣，要到達成功的終點，我們就必須要弄清楚自己的方向。
Thus said, site effect because we expect is the same, the enterprise and the site of the company of communication is really important. As we do anything else, to reach the end of success, we must make clear their own direction.

本文發(fā)布于尚品中國企業(yè)網(wǎng)站建設(shè)服務(wù)商http://www.ytvahg.cn/