1．開展電子商務：
In developing electronic commerce: 電子商務是未來經濟形式發展的大趨勢，目標是實現交易信息的網絡化和電子化，如使用電子貨幣，開網上商店，進行網上商務談判和使用電子簽名簽合同等等。企業上網通常都會加入到網上的某個行業協會網站或商業網站中，成為會員或網員。在行業協會網站或商業網站上發布供求信息，獲取有關政策和市場信息，享受其他的服務。企業建立網站，從銷售的觀點看，可以減少交易的中間環節，降低成本。企業網站建設還可以擴建成為網上銷售和售前售后咨詢服務中心。
Electronic commerce is the future development trend of economic form, the goal is to realize the network and electronic trading information, such as the use of electronic money, open online stores, online business negotiation and use of electronic signature sign a contract, and so on. Internet enterprises usually will be transferred to the Internet a industry association web site or your business web site, become a member or net. In the industry association web site or commercial website supply and demand information, to access to the policy and market information, enjoy the other services. Enterprise set up web sites, from the point of view of a sales, can reduce the transaction of the intermediate link and reduce the cost. The enterprise website can also be online sales expansion and pre-sale consultation service center.

2．充分利用網絡資源：
Make full use of network resources:

Internet是強有力的工具，能以低代價卻很方便的把產品或服務的信息發向全世界的每個角落。全世界所有客戶都能通過網站，了解企業。Internet已經連接了相當多的網民、企業、機構和政府，而且向著更廣闊的范圍發展。Internet在中國正以幾何級數速度發展，因此，任何一家企業，都不應置身于Internet之外，那會脫離企業發展最基本的資源和環境：人類社會。
Internet is a powerful tool that can with low cost but very convenient the product or service to the world of the information is sent to every corner of the. The world all customer can through the website, understand enterprise. Internet has connected quite a number of Internet users, enterprises, institutions and government, and toward a more broad scope development. Internet in China is to geometric speed development, therefore, any a enterprise, should not place oneself in Internet besides, it from the most basic of enterprise development resources and environment: the human society.

3．建立企業形象：
Establish enterprise image:

讓別人看到自己，展示企業的實力。企業就能夠在國內和世界"亮相"，無疑是一種宣傳企業、產品和服務的機會。從廣告意義上看，企業網站事關企業形象建設，沒有網站也談不上企業形象。
Let others to see his, to show the strength of the enterprise. Enterprise can in domestic and world "appearance", it is a kind of propaganda enterprise, product and service opportunities. From the advertising sense, enterprise web site is enterprise image construction, no website is also far from the enterprise image.

4．與客戶互動來往：
And the customer interaction with:

企業建立網站，將信息咨詢站開設到網上，專人值守，提供信息服務。可與外部建立實時的、專題的或個別的信息交流渠道。一些企業在網站上公開電子郵件地址，使客戶能夠通過電子郵件向企業發表意見。 因為電子郵件的傳遞速度很快，企業能夠迅速得到客戶信息并及時給予答復。一些企業的 網站以BBs或公告板的形式聯系客戶，客戶可以發表意見，同時也能夠看到其他客戶的信息和從前的信息。可以使客戶全面和客觀地了解企業和企業的服務及產品。又因為是直接對話，具有增進感情的作用。
Enterprise established the website, will be open to ZiXunZhan information online, the specialist need, provide information services. But with external real-time, set up the project or the individual information communication channels. Some enterprise published on the website email address, we can make our clients by E-mail to enterprise comments. Because email transmission speed quickly, the enterprise to be able to quickly get customer information and reply. Some enterprise's websites to the form of BBs or bulletin board with the customers, customers can express your opinion, also can see other customer information and formerly of the information. Can make customers comprehensive and objective understanding of enterprise and enterprise services and products. And because it is directly dialogue, enhance the role of feelings with.

5．主動搶占先機：
Active preemptive opportunities:

企業上網，這是時代發展的必然，任何一家企業要想跟上時代發展的潮流，必須盡快上網。為了不被競爭對手建立網站搶占先機，為了不落后于時代潮流，應該考慮建站的必要性。
Internet enterprises, this is the necessity of the development of times, a enterprise to want to keep up with the trend of the development of The Times, must the Internet as soon as possible. In order not to be rivals website preemptive opportunities, in order to not to fall behind the trend of The Times, should consider the necessity of the site.
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